design
Francisco Salgado Ré
CLIENT
Tábua Rasa
date
2015 > Present
type
Packaging Design
THE TÁBUA RASA WINE PROJECT UNIFIES THE COMMUNICATION AND PACKAGING DESIGN LINES DEVELOPED FOR THE BRAND’S OWN WINE RANGE, INTEGRATING ITS GASTRONOMIC PHILOSOPHY INTO A COHERENT VISUAL NARRATIVE. THE CREATIVE APPROACH IS ROOTED IN TRANSLATING THE VALUES OF AUTHENTICITY, ORIGIN, AND RIGOR INTO THE THREE-DIMENSIONAL MEDIUM OF THE BOTTLE.
THE DEVELOPMENT OF THE LABELS IS GOVERNED BY A MINIMALIST, REFINED, AND HIGHLY STRUCTURAL GRAPHIC LANGUAGE. THROUGH A CAREFUL TYPOGRAPHIC SELECTION AND A RIGOROUS GEOMETRIC ORGANIZATION, THE BRAND ESTABLISHES A STRONG VISUAL PRESENCE, WHERE CLARITY OF INFORMATION PREVAILS OVER ORNAMENT.
EACH LAYOUT IS CUSTOM-DESIGNED ACCORDING TO THE PRODUCT’S SPECIFIC NATURE AND POSITIONING. THE GRAPHIC SYSTEM RESPONDS INDIVIDUALLY TO THE REQUIREMENTS OF A PARTICULAR WINE TYPE, THE UNIQUE CHARACTERISTICS OF A SPECIFIC VINTAGE, THE HERITAGE OF A DISTINCT REGION, OR THE EXCLUSIVITY OF A LIMITED SPECIAL EDITION.
THE COLOR PALETTE AND VISUAL CONTRAST ARE STRATEGICALLY USED AS TOOLS FOR SIGNAGE AND CATALOGING. THE CHOICE OF TONES ALLOWS FOR A CLEAR DIFFERENTIATION OF PRODUCTION VARIABLES, ENSURING IMMEDIATE LEGIBILITY OF EACH REFERENCE BY THE CONSUMER, WITHOUT BREAKING THE IDENTITY OF THE OVERALL COLLECTION.
THE CHOICE OF MATERIALS AND PRINTING TECHNIQUES PLAYS A FUNDAMENTAL ROLE IN BRINGING THE CONCEPT TO LIFE IN A THREE-DIMENSIONAL FORM. THE PROJECT EXPLORES THE CONTRAST BETWEEN HIGH-GRAMMAGE TEXTURED PAPERS AND HIGH-PRECISION FINISHES, SUCH AS DEBOSSING, BLIND EMBOSSING, AND SUBTLE FOIL STAMPING THAT APPEAL TO THE SENSE OF TOUCH.
BY AGGREGATING THE DIFFERENT EDITIONS UNDER THE SAME PACKAGING DESIGN SIGNATURE, THE PORTFOLIO DEMONSTRATES THE BRAND’S VERSATILITY AND CONSISTENCY OVER TIME. THE RESULT IS A SOLID, ENDURING VISUAL ECOSYSTEM THAT REFLECTS DESIGN’S ABILITY TO RESPOND TO THE DIVERSITY AND COMPLEXITY OF THE WINE SECTOR.
