CLIENT
Tábua Rasa
date
2023 > Present
type
Packaging Design
THE PACKAGING PROJECT FOR THE TÁBUA RASA CANNED FISH LINE EXTENDS THE BRAND’S CONCEPTUAL IDENTITY TO THE SECTOR OF TRADITIONAL PORTUGUESE CANNED SEAFOOD, MERGING THE HISTORICAL LEGACY OF THIS INDUSTRY WITH A CONTEMPORARY AESTHETIC APPROACH. THE DESIGN COMMITS TO ELEVATING THE PRODUCT AND ITS ORIGIN, TRANSFORMING THE PACKAGING INTO A PERMANENT AND SOPHISTICATED MEDIUM OF COMMUNICATION.
THE THREE-DIMENSIONAL SOLUTION MATERIALIZES THROUGH A PRINTED PAPER SLEEVE THAT ENCLOSES EACH UNIT, CARRYING THE BRAND’S GRAPHIC AND INSTITUTIONAL IDENTITY. THE DIFFERENTIATION OF THE RANGE’S VARIOUS REFERENCES IS SURGICALLY ACHIEVED THROUGH SPECIFIC SCIENTIFIC ILLUSTRATIONS OF THE RESPECTIVE FISH, EXCLUSIVELY DEVELOPED FOR EACH PACKAGING. THIS BALANCE BETWEEN THE TYPOGRAPHIC RIGOR OF THE SLEEVE, THE ANATOMICAL DETAIL OF THE ILLUSTRATION, AND A PROPRIETARY COLOR CODE ENSURES IMMEDIATE LEGIBILITY OF EACH VARIETY AT THE POINT OF SALE, REINFORCING THE PREMIUM POSITIONING OF THE COLLECTION.