CLIENT
Tábua Rasa
date
2023 > Present
type
Packaging Design
THE PACKAGING DESIGN FOR THE TÁBUA RASA OLIVES RANGE FOCUSES ON STRUCTURAL PURITY AND LEGIBILITY, ELIMINATING SUPERFLUOUS ORNAMENT TO PLACE THE VISUAL FOCUS STRICTLY ON THE INFORMATION. THROUGH A MINIMAL AND OBJECTIVE GRAPHIC LANGUAGE, THE PROJECT ESTABLISHES A DIRECT ALIGNMENT WITH THE BRAND’S GLOBAL IDENTITY AND ITS EXISTING PRODUCT FAMILIES.
THE CHROMATIC IDENTITY PLAYS A CENTRAL, ORGANIC ROLE: THE ADOPTION OF A RIGOROUS, AUTHENTIC OLIVE-GREEN TONE ACTS AS THE CONNECTING ELEMENT BETWEEN THE PRODUCT AND THE PACKAGING. THIS CHROMATIC DISCIPLINE, COMBINED WITH A STRUCTURED TYPOGRAPHIC LAYOUT, LENDS THE PACKAGING A STRONG, TIMELESS INSTITUTIONAL PRESENCE THAT REFLECTS THE SIMPLICITY AND EXCELLENCE OF THE RAW MATERIAL.