UNIT

THE VISUAL IDENTITY OF UNIT DERIVES DIRECTLY FROM THE PRINCIPLES OF MODULAR AND INDUSTRIALIZED CONSTRUCTION. THE BRAND IS STRUCTURED IN THE FORM OF A GRAPHIC SYSTEM THAT VISUALLY TRANSLATES THE LOGIC OF ASSEMBLY BY COMPONENTS, DIMENSIONAL RIGOR, AND TECHNICAL PREDICTABILITY ASSOCIATED WITH PREFABRICATION. THE GRAPHIC LANGUAGE FOREGOES DECORATIVE ELEMENTS, FOCUSING ON ORTHOGONAL GEOMETRY AND STRUCTURAL CLARITY AS A REPRESENTATION OF MODULAR ARCHITECTURE.

THE LOGO IS GENERATED FROM A GRID OF STANDARDIZED PROPORTIONS, IN WHICH EACH CHARACTER IS CONSTRUCTED BY ASSOCIATING RECTANGULAR BLOCKS. THE TYPOGRAPHY OPERATES AS A SET OF ABSTRACT THREE-DIMENSIONAL PIECES THAT ESTABLISH RELATIONSHIPS OF METRIC, WEIGHT, AND VOID. THE SCALE VARIATION ALLOWS THE LOGO TO ALTERNATE BETWEEN THE DIMENSION OF A SMALL TECHNICAL SIGNATURE AND A LARGE-FORMAT GRAPHIC MASK APPLIED OVER VISUAL SUPPORTS.

THE GRAPHIC SYSTEM EXPANDS THROUGH THE EXPOSURE OF THE LAYOUT GRID, CONNECTING THE MANUFACTURING SCALE TO THE SCALE OF THE TERRITORY. OVER IMAGES OF INDUSTRIAL PRODUCTION AND INHABITED SPACES, THE LOGO ACTS AS AN ORTHOGONAL FRAMING ELEMENT THAT SIMULATES CUTTING PLANES AND THE MODULATION OF STRUCTURAL PANELS. THE COLOR PALETTE IS ORGANIZED IN A SEQUENCE OF NEUTRAL TONES, VARYING BETWEEN DEEP GREEN, BEIGE AND MINERAL WHITE, IN DIRECT COHERENCE WITH NATURE, SOIL AND WOOD.