TYPE
BRAND IDENTITY
CLIENT
COLISEU DO PORTO AGEAS
DATE
2023
DESIGN
FRANCISCO SALGADO RÉ, FRANÇA GOMES, FÁBIO MARTINS (TYPOGRAPHY)
THE COLISEU DO PORTO STANDS AS AN ICONIC SYMBOL OF THE CITY, SERVING AS A HISTORIC LANDMARK AND A FOCAL POINT FOR ENTERTAINMENT AND CULTURE THROUGHOUT PORTUGAL. SINCE ITS INAUGURATION IN 1941, THIS ARCHITECTURAL MASTERPIECE, RENOWNED FOR ITS ART DECO DESIGN, HAS PLAYED A PIVOTAL ROLE IN SHAPING THE CULTURAL LANDSCAPE OF PORTO. IT CONTINUES TO ENRICH THE CITY’S CULTURAL FABRIC BY PROVIDING A WIDE RANGE OF ENTERTAINMENT AND CULTURAL EXPERIENCES, CATERING TO A DIVERSE AUDIENCE AND CONTRIBUTING SIGNIFICANTLY TO PORTO’S VIBRANT CULTURAL LIFE.
AS PART OF A CONTINUOUS ENDEAVOR TO EVOLVE AND STAY PERTINENT IN THE CULTURAL SPHERE, THE REBRANDING OF THE COLISEUM AIMS TO PAY HOMAGE TO ITS HERITAGE WHILE PROPELLING THE INSTITUTION FORWARD INTO THE FUTURE. IT SEEKS TO ENSURE THAT THE COLISEUM REMAINS A VIBRANT HUB FOR CULTURAL EXCHANGE AND ENRICHMENT, EMBRACING ITS PAST WHILE EMBRACING THE OPPORTUNITIES OF TOMORROW.
THE REBRANDING MARKS A THRILLING NEW PHASE IN THE COLISEUM PORTO’S HISTORY. BY PAYING TRIBUTE TO ITS HERITAGE WHILE EMBRACING THE FUTURE, IT SIGNIFIES A DEDICATION TO FORTIFYING THE INSTITUTION’S ROLE AS A DYNAMIC AND INCLUSIVE CULTURAL HUB. THIS TRANSFORMATION EMBODIES A FORWARD-LOOKING ETHOS, ENSURING THAT THE COLISEUM REMAINS A BEACON OF CULTURAL VITALITY AND CREATIVITY FOR GENERATIONS TO COME.
THE VISUAL IDENTITY CONCEPT DRAWS INSPIRATION FROM THE ART DECO INFLUENCES INHERENT IN THE BUILDING AND ITS RICH GRAPHIC HISTORY, NOW REINTERPRETED WITH A CONTEMPORARY SPIRIT THAT PROPELS IT INTO THE FUTURE. THE BRAND IS SUPPORTED BY A ROBUST TYPOGRAPHIC FOUNDATION AIMED AT FOSTERING RECOGNITION.
