CAA – Águeda Arts Centre Identity

design

Francisco Salgado Ré

CLIENT

CAA / Águeda Arts Centre

date

2017

type

Brand Identity

A dynamic and flexible language, evoking the spirit of evolution, transformation and continuous construction observed in the various artistic fields. Its flexibility allows adaptation to various contexts and media, presenting a dynamism and flexibility that reinforces the recognition and visibility of the CAA institution in the artistic and performative context.

CAA visual identity main objective is its intelligibility, flexibility and recognition. In one hand, the visual identity describes the values, goals and mission of the institution. On other hand, it is related to the characteristics of the architectural body that materialize the building. The graphic solution seeks inspiration in various art forms, creating a striking and recognizable visual identity.