BENEDITA DE NEXE

BORN IN THE ALGARVE BARROCAL, BETWEEN THE MOUNTAINS AND THE SEA, BENEDITA DE NEXE IS A CONTEMPORARY HOSPITALITY UNIT ROOTED IN THE TRADITIONAL ARCHITECTURE OF SANTA BÁRBARA DE NEXE. THE VISUAL IDENTITY PROJECT WAS DEVELOPED TO TRANSLATE THE SYNTHESIS BETWEEN HERITAGE MEMORY AND THE SOPHISTICATION OF MEDITERRANEAN MINIMALISM.

IN A REGIONAL CONTEXT FREQUENTLY MARKED BY GENERIC TOURIST SOLUTIONS, THE BRAND ESTABLISHES ITSELF AS A REFUGE OF PERMANENCE AND CONTEMPLATION, WHERE TIME TAKES ON ANOTHER PACE. THE GRAPHIC LANGUAGE ACCOMPANIES THIS PREMISE, REJECTING VISUAL NOISE AND ANCHORING ITS AESTHETIC IN MATTER, LIGHT, AND THE CULTURAL ROOTS OF THE TERRITORY.

STRUCTURE AND PROPORTION

THE LOGOTYPE SYSTEM IS ORGANIZED INTO TWO COMPLEMENTARY CONFIGURATIONS: MAIN LOGOTYPE (VERTICAL): FEATURES A SOLEMN COMPOSITION WHERE THE WORD BENEDITA APPEARS SLIGHTLY ARCHED, PAYING HOMAGE TO THE CURVED GEOMETRY OF THE LINTELS AND ARCHES OF THE TRADITIONAL HOUSE.

SECONDARY LOGOTYPE (HORIZONTAL): INTENDED FOR SUPPORTS WITH LINEAR PROPORTIONS AND NARROW SPACES, IT MAINTAINS THE MONOGRAM AS AN ANCHOR AND ALIGNS THE NAME ALONG A SINGLE CONTINUOUS AXIS.

THE TAGLINE “THE CHARM OF ALGARVIAN NATURE” INTEGRATES THE SYSTEM IN EXTENDED COMMUNICATION APPLICATIONS.

THE GEOMETRY OF STONEWORK

THE CENTRAL SYMBOL IS BORN FROM THE ABSTRACTION OF A FLORAL MOTIF IN STONEWORK IDENTIFIED IN THE ORIGINAL ARCHITECTURE OF THE PROPERTY, ASSOCIATED WITH THE JASMINE FIGURE.

THE COMPOSITION IS BASED ON A RIGOROUS RADIAL SYMMETRY OF EIGHT AXES, ENSURING VISUAL BALANCE AND STRUCTURAL STABILITY. THE GEOMETRIZATION OF THE PETALS, DRAWN BY CONTINUOUS CURVES AND RIGOROUSLY CONTROLLED PROPORTIONS, ALLOWS A DUAL SYMBOLIC READING: THE BOTANICAL DELICACY OF THE LOCAL FLORA AND THE ABSTRACT REPRESENTATION OF THE ALGARVE SUN.

THE RESULT IS A CLEAR MONOGRAM, OF UNIFORM THICKNESS, DESIGNED TO MAINTAIN INTEGRITY AND LEGIBILITY AT ANY SCALE OR TACTILE REPRODUCTION PROCESS, FROM STAMPS TO WAX SEALS.

MATERIALITY AND LIGHT

THE COLOR PALETTE IS DIRECTLY INSPIRED BY THE CONSTRUCTIVE ELEMENTS AND LANDSCAPE OF THE PLACE:

DEEP BLUE: EXTRACTED FROM THE BUILT HERITAGE OF THE ESTATE — WHERE IT ACCENTS DOORS AND WINDOW FRAMES —, IT ESTABLISHES A DIRECT CONNECTION TO THE DEPTH OF THE SEA AND THE CLARITY OF THE NIGHT SKY.

NEUTRAL AND MINERAL TONES: A SEQUENCE OF DESATURATED GREYS AND BEIGES EVOKE STONE, LIME PLASTER, AND THE SOFT LIGHT OF THE BARROCAL, SERVING AS A SERENE BASE FOR INSTITUTIONAL COMPOSITIONS.

THE BRAND IN THE OBJECT

THE GUEST EXPERIENCE IS PUNCTUATED BY EVERYDAY OBJECTS WHERE THE BRAND ASSUMES A PHYSICAL AND SENSORIAL DIMENSION:

LOCAL PRODUCTION IDENTIFICATION: LIMITED EDITION WINE LABELS AND REUSABLE CONTAINERS FOR AMENITIES.

MARKING OBJECTS: WAX SEALS AND STAMPS APPLIED TO COTTON-TEXTURED PAPERS FOR HOUSE CORRESPONDENCE.

USAGE ACCESSORIES: STAFF APPAREL AND NATURAL CANVAS TOTE BAGS PRINTED IN HIGH-PRECISION SCREEN PRINTING.

MOBILE AMBASSADOR LAND ROVER DEFENDER 90 AS AN EXTENSION OF THE EXPERIENCE OF EXPLORING THE ALGARVIAN LANDSCAPE, A RESTORED CLASSIC LAND ROVER DEFENDER 90 ACTS AS A MOBILE AMBASSADOR FOR THE BRAND.

THE BODYWORK WAS CUSTOMIZED IN A GREY-BLUE TONE ALIGNED WITH THE INSTITUTIONAL PALETTE (SATIN FINISH), MAINTAINING THE ROOF AND RIMS IN WHITE AND THE INTERIOR UPHOLSTERY IN CHOCOLATE LEATHER. THE LOGO AND MONOGRAM ARE SUBTLY APPLIED IN VINYL ON THE DOORS AND HOOD, CONSOLIDATING THE VEHICLE AS A LIFESTYLE OBJECT AND VISUAL PRESENCE IN THE TERRITORY.