NEVES+

N+ BRAND PROJECTS A VISUAL UNIVERSE FOUNDED ON THE BALANCE BETWEEN SOBRIETY AND A CONTEMPORARY AESTHETIC OF STRONG VISUAL RECOGNITION.

THE PROJECT GRAPHICALLY TRANSLATES THE CORE VALUES OF THE INSTITUTION: RIGOR, TRANSPARENCY, TECHNICAL PRECISION, AND RELIABILITY. THROUGH A CLEAN DESIGN, REFINED LINES, AND STABLE COMPOSITION, THE IDENTITY ASSERTS ITSELF THROUGH THE ABSENCE OF NOISE AND STRUCTURAL CLARITY, TRANSMITTING AN IMAGE OF TRUST AND CONTINUOUS UPDATING.

GEOMETRIC SYNTHESIS AND SYMBOLISM

THE MONOGRAM FUNCTIONS AS THE SYNTHESIS ELEMENT OF THE BRAND AND ITS VECTOR OF GRAPHIC UBIQUITY, GUARANTEEING VISUAL CONSISTENCY ON ANY MEDIUM OR SCALE.

THE COMPOSITION IS BASED ON THE TYPOGRAPHIC AND GEOMETRIC OVERLAP OF THE LETTERS N AND V (MATRIX OF THE NAME NEVES), INTEGRATED WITH THE MATHEMATICAL SYMBOL +. THIS OVERLAP FULFILLS A DUAL NARRATIVE FUNCTION: IT EVOKES THE NUMERICAL RIGOR INHERENT TO THE WORLD OF ACCOUNTING AND SIGNALS THE CONSTANT ADDITION OF VALUE, BREADTH, AND DIVERSIFICATION OF THE SERVICES PROVIDED BY THE COMPANY.

NUMERICAL RIGOR AND FLEXIBILITY

THE COLOR PALETTE IS STRUCTURED IN A RIGOROUS GRADATION OF FOUR LEVELS OF BLUE, A COLOR HISTORICALLY ASSOCIATED WITH STABILITY, RESPECTABILITY, AND INSTITUTIONAL SERENITY. THE VARIATION IN SATURATION ALLOWS MODULATING THE BRAND’S PRESENCE IN DIGITAL, PRINT, OR EDITORIAL ENVIRONMENTS WITH PERMANENT LEGIBILITY.

SUBFAMILY ARCHITECTURE

THE IDENTITY SYSTEM WAS DESIGNED AS A MODULAR STRUCTURE CAPABLE OF ACCOMMODATING THE DIFFERENT AREAS OF ACTIVITY OF THE GROUP. THROUGH DIRECT TYPOGRAPHIC ADDITION TO THE BASE WORDMARK, THE BRAND UNFOLDS INTO CLEAR AND COHERENT SUBFAMILIES — SUCH AS NEVES CONTABILIDADE AND NEVES SEGUROS —, PRESERVING THE INTEGRITY OF THE CENTRAL MONOGRAM AND STRENGTHENING THE COMPANY’S GLOBAL ECOSYSTEM.

PRESENCE ENHANCED BY SIMPLICITY

THE GRAPHIC ECOSYSTEM UNFOLDS CONSISTENTLY ACROSS THE COMPANY’S PHYSICAL AND DIGITAL MEDIA:

STATIONERY AND CORRESPONDENCE: LETTERHEAD, ENVELOPES, AND BUSINESS CARDS WITH DIRECT ONE- OR TWO-COLOR PRINTING, UNDERLINING THE REFINED CHARACTER OF THE MONOGRAM.

SIGNAGE AND ENVIRONMENT: APPLICATIONS OF THE N+ MONOGRAM AS A SEAL ELEMENT ON GLASSWARE, RECEPTION SIGNAGE, AND CORPORATE WATERMARKS.

DIGITAL COMMUNICATION: DIGITAL SIGNATURES, FINANCIAL REPORT TEMPLATES, AND INSTITUTIONAL PRESENCE OPTIMIZED FOR SCREEN.