design
Francisco Salgado Ré
CLIENT
Elizabeth Teixeira
date
2022
type
Brand Identity
THE IDENTITY DESIGN PROJECT FOR THE FASHION BRAND LOWPROFILE STANDS AS THE VISUAL MATERIALIZATION OF ELIZABETH TEIXEIRA’S PERSONALITY, INFLUENCES, AND CREATIVE POSITIONING. THE BRAND’S VISUAL UNIVERSE WAS METICULOUSLY STRUCTURED TO GRAPHICALLY TRANSLATE A SIGNATURE IDENTITY, WHERE FASHION AND VISUAL COMMUNICATION CONVERGE INTO A SINGLE, COHERENT, AND PROPRIETARY NARRATIVE.
THE GRAPHIC STRATEGY IS GOVERNED BY A LANGUAGE OF HIGH DELICACY AND CONCEPTUAL SUBTLETY. THE BRAND’S VISUAL ECOSYSTEM IS SUSTAINED BY A PASTEL COLOR PALETTE AND THE INTRODUCTION OF SUBTLE GRAPHIC ELEMENTS THAT PUNCTUATE THE COMMUNICATION WITHOUT COMPROMISING ITS SOBRIETY. THIS BALANCE BETWEEN MINIMALIST FORMS AND CHROMATIC SENSIBILITY LENDS LOWPROFILE A TIMELESS, SOPHISTICATED INSTITUTIONAL SIGNATURE, PERFECTLY ALIGNED WITH THE STANDARDS OF CONTEMPORARY FASHION DESIGN.
